The #SEOUpdateByYoast: April 2025 | #YoastSEO

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00:00 – Introduction

05:22 – Microsoft confirms schema helps its LLMs understand your content

06:52 – OpenAI rolls out GPT-4o image creation to everyone

10:11 – Google AI overviews spiked during March 2025 core update

12:50 – Microsoft Bing Copilot search now live

16:52 – Microsoft Bing Copilot answers serving product results

18:05 – Introducing Copilot Search in Bing

19:18 – Bringing multimodal search to AI Mode

22:40 – Google Maps blocked 240 million fake reviews, 70 million edits, 12 million fake listings in 2024

24:00 – Google confirms: structured data still essential in AI search era

26:46 – Google files new patent on personal history-based search

31:08 – Google’s Elizabeth Reid: “Human curiosity is boundless and people ask a lot of questions”

34:00 – Google AI Overviews linking over and over again to itself

35:28 – Google search ccTLDs are going away

38:24 – Google: nothing has changed with international SEO with ccTLD change

39:03 – AI Overviews reduce clicks by 34.5%

41:12 – Next steps for privacy sandbox and tracking protections in chrome

41:59 – How LLMs interpret content: how to structure information for AI search

44:11 – also in SEO & AI news…

47:25 – Yoast news

49:07 – Q&A

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